In the past two decades, the Chinese economy has been the most widely discussed economy in the world. When China began its economic reforms in the early 1980s, it was a poor country with a GDP per capita of less than $200 and a GDP of less than $200 billion. Today, China is changing from being known as the factory of the world, to a key export destination.

In this book, I will introduce the Chinese marketplace, specifically as it relates to opportunities and challenges that micro, small, and medium-sized enterprises - MSMEs - face during exportation. With a market size of 1.5 billion people, industrial development, disruptions in technology, trade liberalization, and tourism, the Chinese market has become more appealing.

We will determine some important aspects of selling in China, and finally, identify some of the challenges that have to be overcome to effectively participate in the Chinese market.